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Toymaker Mattel on Thursday announced hiring card game enthusiast to help promote its new Uno game for £3,500 a week.
The company asked applicants to apply on TikTok for a position at the part-time post of “Chief Uno Player,” reported BBC.
The responsibilities of the position based in New York for four weeks starting in September include playing the new game, Uno Quatro, for four hours a day, four days a week.
Applicants must be US residents and aged 18 or over to be selected for the job, which pays $4,444.44 (£3,500) a week.
A TikTok video announcing the role had received about 9,000 likes – and hundreds of replies – many of them from accounts expressing interest. The deadline to apply is 10 August.
“We’re constantly looking to create new ways for fans to engage with Uno – and with the nationwide search for the first-ever Chief Uno Player, we’re bringing in-person gameplay to fans in a way they’ve never experienced before,” Mattel’s global head of games, Ray Adler, said announcing the post.
The new employee will be required to help create and star in social media posts, give interviews and challenge strangers to play the new version of the classic game, which relies on tiles instead of cards.
The candidates must be able to “sit for long periods, lift and carry 50 lbs, and set up playing tables & tents on location,” the company said.
The stunt comes after Mattel won plaudits for its success in stirring up excitement about the Barbie movie, starring Margot Robbie and Ryan Gosling.
But the toymaker is also in need of hits. It recently reported sales in the April-June period of about $1bn (£786m), down 12% compared with the prior year.
Profits in the quarter also slumped to $27m, compared with $68m in the previous year.
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