Dazller becomes official cosmetics partner for IPL Cheer Squads of PBKS, SRH and LSG | SportsMint Media

Dazller, from Eyetex under Aravind Laboratories, has partnered as the official cosmetics partner for three Indian Premier League (IPL) cheer squads, Punjab Kings (PBKS), Sunrisers Hyderabad (SRH), and Lucknow Super Giants (LSG). 

Aravind Laboratories, Dazller’s parent company, sealed the deal for IPL 2024, enhancing cheer squad performances with top-notch cosmetics.

Aaditya Hariprasad, Executive Partner at Aravind Laboratories stated, “We are thrilled to align Dazller with the dynamic and spirited world of IPL. This partnership underscores our dedication to excellence and innovation in beauty, enhancing the cheer squads’ performances with our products.”

The new partnership aims to enhance the IPL season with more glamour and quality and strengthen Dazller’s bond with a broad audience across India.

Established in 1938, Aravind Laboratories is a leading force in the beauty industry. Renowned for Eyetex and Dazller, it upholds a legacy of quality and innovation. With its diverse product line, the firm strives to develop revolutionary developments.

The 17th edition of the IPL is set to kick off on March 22, with an exciting inaugural match between the defending champions Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) at the iconic MA Chidambaram Stadium in Chennai.