IPL 2024: Mumbai Indians expand merchandise lineup to 14 brands with MI Shop | The Sports News

The Mumbai Indians’ e-commerce destination, MI Shop, has expanded its merchandise offerings for IPL 2024 which now stands at 14 brands.

In 2024, collaborations include brands like gaming accessory providers like Cybeart.

The spectrum of licensees now encompasses a wide range of categories, including replica apparel from PlayR, Suditi (Apparel), Fancode (Apparel), Ecentric (Apparel), Celio (Apparel), Skechers (Apparel), EUME (Backpacks and Travel accessories), Cybeart (Gaming chairs), Parksons (Playing Cards), CrunchBox (Popcorn), Chupps (Footwear Sliders), Boldfit (Training Gear) and Dudeme (JIT Apparel).

MI spokesperson said, “MI fans around the world display their affinity by proudly wearing their team merchandise. The creative freedom and boost that we offer each of our licensees helps them produce a unique range of service. From a market standpoint, our track record proves that we have aligned ourselves to our licensees’ goals. Our merchandising offerings on MI Shop helps us foster a closer bond between the fans and the team. This year, we have a diverse range of partnerships that will appeal to fans across age groups.”