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The Ford Everest achieved a record sales month in March, with the Blue Oval delivering more than 2000 examples in a month for the first time.
Throughout March, a total of 2264 Ford Everests were sold in Australia, representing a 130 per cent increase compared to March 2023. Its previous monthly record was set in September 2023 when 1984 examples were sold.
Not only was the Everest the best-selling large SUV in Australia – beating its most direct rival in the Isuzu MU-X by 378 sales – but it also helped Ford pass Mazda for second place on the monthly sales charts.
Ford’s 8776 deliveries in March surpassed Mazda’s tally of 8246 units, the latter almost exactly the same figure as what the Japanese brand managed in March 2023.
Although Mazda is down 6.1 per cent year-to-date and Ford is up 18.5 per cent, the former still leads the latter after the first three months of the year, with 23,761 sales against the Blue Oval’s 22,675.
Both brands are still far behind market leader Toyota, which has already sold 56,238 vehicles in 2024 – a 37.4 per cent increase on 2023.
Toyota’s dominant Prado had a poor month in March, however, with just 446 examples delivered. A new-generation model is due in the second half of this year.
While the Ford Ranger ute remains Australia’s best-selling vehicle after notching up 5661 sales last month (and sitting at 15,761 sales year-to-date), the related Everest accounted for 25 per cent of the carmaker’s March deliveries, a new record for the nameplate.
As previously reported, the Ranger and Everest are Ford’s two key models in Australia, with their combined 20,260 sales in the opening three months of 2024 representing almost 90 per cent of the brand’s deliveries.
The Ford F-150 pickup currently sits in third for its contribution to the carmaker’s local sales, recording 616 deliveries so far this year – ahead of the soon-to-be-axed Puma small SUV, as well as the Transit Custom and Transit vans.
MORE: Everything Ford Everest
MORE: The changing face of Ford Australia
MORE: VFACTS March 2024 – Big month leads to record quarterly result
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