Selena Gomez Declares She’ll ‘Never Be A Meme Again’ After Viral VMAs Footage

Selena Gomez had a ball at Tuesday’s MTV Video Music Awards — until she went online.

The Calm Down singer was all smiles at the ceremony after winning in the Best Afrobeats category alongside Nigerian artist Rema — and being cheered on by longtime bestie Taylor Swift — but left the Prudential Center in New Jersey to find herself the unwitting face of several viral social media moments.

“I will never be a meme again,” wrote Gomez over a black background in an Instagram story early Wednesday morning after the MTV ceremony concluded. “I’d rather sit still than be dragged for being myself. Much love.”

Gomez didn’t elaborate on the matter, but presumably alluded to widespread images of her reactions at the ceremony proliferating online. Footage of the singer covering her ears during Olivia Rodrigo’s performance, for instance, racked up nearly 100,000 likes.

The Only Murders in the Building actor was also spotted scrunching her nose as Chris Brown, who physically assaulted Rihanna in 2009, was named as a nominee for Best R&B. Social media users also noted her expression as Nicki Minaj was being introduced.

While Gomez initially poked fun at herself that night and posted an Instagram story of her and Swift embracing with a caption that read, “She looks stunning I look constipated,” she was clearly frustrated her reactions were being used online to fan potential feuds.

Swift meanwhile, who tied the record for most VMAs in one night with nine trophies, was universally lauded for her reactions. Footage of the Anti-Hero singer joyously dancing as Gomez won her award was widely shared on X, the platform formerly known as Twitter.

Gomez, who was diagnosed with bipolar disorder in 2018, has been very open about the negative mental health effects of social media. She took several breaks from her online presence over the years, and asked users to be kinder earlier this year.

The singer was all smiles while accepting a VMA, however, and stunned in a lacy red Oscar de la Renta dress while celebrating her and Rema’s win for Calm Down — the first African artist-led track to hit 1 billion Spotify streams — and thanked her fans in a genuine speech.

“Thank you for believing in me,” she told Rema onstage.

“And thank you for choosing me to be a part of such an incredible song that’s been able to break records,” she continued. “Thank you to all of you for listening, for streaming. I could not be more honored. And I wanna send all my love to Nigeria.”