The effort to ease the suffering of the homeless in London, Ont., is getting help from big business | CBC News
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London’s campaign to help the homeless has added Jeff Macoun, the president and COO of Canada Life. He spoke to CBC Radio on Friday.
Jeff Macoun, the president of Canada Life, will help steer a new fundraising committee
The $25 million campaign to help the homeless in London, Ont., has added Jeff Macoun, the president and chief operating officer of Canada Life.
As the senior executive tasked with overseeing the day-to-day operations of one of London’s largest companies, he’s hoping to add his business acumen to the fight against homeless in the city.
London city hall has already received $25 million through an anonymous donor to combat the worst homelessness crisis the city has seen in living memory.
On Friday, Macoun told CBC Radio One’s Afternoon Drive he will help lead Health and Homelessness Fund for Change, a fundraising committee that looks to add another $10 million to the city’s plan to help ease the suffering of the estimated 2,000 unsheltered people living on London’s streets.
You can listen to his conversation with guest host Colin Butler below.
Afternoon Drive7:39New fundraising effort for combatting homelessness in London
10 million dollars. That’s how much a new fundraising team in London is planning to raise to support the city’s evolving plan to address the homelessness crisis. It will top up the 25 million dollar anonymous donation made earlier this year. Guest host Colin Butler speaks to Jeff Macoun, the co-chair of the philanthropic group, the Health & Homelessness Fund for Change.
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