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The pair entered the supermarket in Caird Avenue, New Milton and snatched 14 electric toothbrushes.
They also made off with two towels and two bags without paying.
Hampshire police have released two CCTV images of men they want to speak to in connection with the theft.
Both men are believed to be in their 20s, one aged around 25 and the other between 25 and 28 and both are described as white.
The first man was wearing a baseball cap, black coat, red t-shirt, blue jeans and black footwear.
He is said to be around 5ft 10ins tall and with a light-coloured trimmed beard.
The second man was wearing a grey Under Armour cap, a two-tone jacket, grey combat-style trousers and white trainers.
He is around 5ft 8ins tall and of a stocky build.
A police spokesperson said: “We believe the men in these images can help us with our investigation and would urge them, or anyone who knows their identity, to get in touch with us.
“Also, if you have information about this incident, saw anything suspicious in the area at the time, or have any CCTV, mobile phone, dash cam or doorbell camera footage which could aid our investigation, please contact us.
“You can do this by calling 101, or by reporting online via the Hampshire & Isle of Wight Constabulary website, quoting incident number 44230385011. You can also call Crimestoppers anonymously on 0800 555 111.”
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