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The Scottish professional football club, Rangers FC have announced an extended collaboration with the leading scotch whisky distiller, blender and bottler, Douglas Laing and Co.
The club and Douglas Laing have been collaborating since the 2021–22 season, and this agreement will extend the cooperation to the end of the 2024–25 season.
During the collaboration, Rangers and Douglas Laing have developed a slew of commemorative goods, such as bottlings commemorating King Charles III’s Coronation and the spectacular inauguration of Edmiston House earlier this year.
A new line of commemorative goods will also be introduced during the current campaign and into the following season.
Alongside the commemorative items, Douglas Laing has also introduced a new 2023–24 season spirit portfolio, which comprises the official Rangers whisky, vodka, gin, and rum.
Rangers Chief Commercial Officer, Karim Virani, commented, “Rangers are thrilled to be renewing our Official Spirits Partnership with the local, family-owned Douglas Laing and Co. Douglas Laing’s passion for Whisky and Spirits was proudly manifested in the 150th-anniversary collection, and the partnership has continued to grow from strength to strength since 2021. The new 2023/24 season spirit range is also one not to be missed and is sure to provide the perfect gift for loved ones with Christmas approaching. We look forward to extending our partnership as we chart a positive course for Rangers both on and off the pitch in the years ahead.”
Douglas Laing Director of Whisky, Cara Laing, said, “We are delighted to announce the renewal of our partnership with Rangers Football Club. At Douglas Laing and Co., we’re seriously committed to delivering the utmost quality in everything we do, so we view this partnership with a club of Rangers’ stature and history of success as the embodiment of the perfect blend, where a passion for football meets the art of Whisky-making.
“The goal is to work with the club to create an exciting Whisky & Spirits collection for the fans to savour and enjoy as they are supporting the team throughout the season. We hope they enjoy the releases we have planned for the club this year.”
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