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YouTube is increasing the price of its Premium family plan, marking one of the largest price hikes in years for the platform. This move follows similar price increases by other streaming services like Netflix, Apple TV+, and Disney+.
The YouTube Premium family plan, which allows six accounts to share a single subscription, will see its cost rise by £2 in the UK, going from £17.99 to £19.99. In the US and Canada, the price will increase from $17.99 (CA$17.99) to $22.99 (CA$22.99), which represents a 30% increase.
YouTube Premium offers users an ad-free experience, the ability to download videos, and the option to watch content while using other apps.
While the price increase is set to take effect on November 21, many customers have already expressed their dissatisfaction on social media, with some even threatening to cancel their subscriptions.
Customers were notified of the price hike via email. YouTube explained in the email that YouTube Premium was created to provide an uninterrupted viewing experience, and the price increase is necessary to maintain and improve the service.
To address potential backlash, YouTube has launched a feedback page specifically for collecting comments and opinions on the Premium price change.
On social media, disgruntled customers voiced their concerns, with some expressing frustration over the price increase. One user stated they were cancelling their YouTube Premium due to the higher cost, while another mentioned that they found the previous price already expensive. This latest increase is part of a broader trend in the streaming industry, with several services raising their prices this year.
Disney+ recently introduced a price increase in the UK, with some customers now paying up to £36 more per year. Netflix also announced price hikes for its UK customers, with some facing monthly fees of up to £17.99.
Despite the price increases, these streaming services continue to offer a wide range of content, but customers are increasingly considering whether the value matches the cost, especially as the streaming landscape becomes more competitive.
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