Kerzner’s new ‘fitness hotel’, Siro One Zabeel, opens for reservations | Sports Management

The first ever Siro hotel, marketed as the “ultimate fitness and recovery hotel”, is now accepting reservations.

Set to open its doors in February 2024 at the One Za’abeel development in Dubai, the property marks the debut for Siro – a new, fitness and recovery brand developed by Kerzner International.

Siro One Za’abeel will offer guests experiences built around the brand’s five specific “biohacking pillars” – fitness, nutrition, sleep, recovery and mindfulness with tech integrations built in.

Each room at the hotel will be fully soundproof and equipped with a selection of recovery equipment, as well as a dedicated stretching bar, an in-room refuel bar, personalised in-room modular dining and access to virtual exercise classes.

Siro will also have dedicated Fitness Suites, offering more advanced in-room amenities, such as a personal gym.

The hotel’s Recovery Suites, meanwhile, offer a space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city.

All rooms have been designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The in-room environment can also be altered with app-controlled smart curtains that adapt to natural light, promoting a refreshed awakening by “integrating with guests’ circadian rhythms”.

Siro also houses a large Fitness Lab, which has a gym floor, Pilates studio, indoor cycling studio, yoga studio and an “Experience Box” with curated programming.

Guests can also access a wide range of external, multi-sport courts, allowing activities from volleyball, tennis and padel to squash and badminton.

Elsewhere, The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more.

There is also a Wellness Pod, designed to reduce stress and promote relaxation and self-reflection.

Philippe Zuber, CEO of Kerzner International, said: ““SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry.

“It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering.

“Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; Siro is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”

Liz Terry, editor of HCM magazine said “The explosive growth of both the sports and health and fitness markets among all demographics – but especially Millennials and Gen Z – is creating demand for a new generation of hospitality and wellness offerings for people who not only want to live well when they travel, but also to be among like-minded people – it’s a powerful way for consumers to find their tribe.”