Coach Prime TV series: Colorado film office may provide half a million dollars in tax rebates

All eyes have been on Colorado this college football season — including the eyes behind these sunglasses — as Deion Sanders, better known as Coach Prime, has taken the University of Colorado Buffaloes team to a 3-2 record, so far, with the kind of unique panache that has garnered international attention, celebrity accoutrements and headline after headline.

The next big news? Amazon Prime Video and SMAC Productions have begun filming season two of “Coach Prime,” a multi-part “documentary” series that followed Sanders last year when he was coaching at Jackson State University and eventually to Boulder.

And just as interesting: the Colorado Office of Film, Television, and Media said Wednesday that it has “approved a Colorado film incentive for the show.

“Per the applicant’s estimations, (the state) anticipates approximately $4.9 million in qualified local expenditures, resulting in an anticipated rebate of $500,000. With the multiplier effect, the economic impact could reach up to $9 million,” the agency said in a statement.

That’s some big talk. But then, sports fans here are used to that by now.

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