Goodbye HBO Max! Warner Will Launch MAX In Early 2024 In Latin America – THE USA PRINT
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The launch of MAX in Latin America has been expected for a long time, the streaming platform that came as a replacement for HBO Max in the United States and that remains one of the leaders in the voracious world of streaming. Through a conference with Warner, Variety reports that MAX will see Latin American lands in 2024, betting on the new name and a strategy of domination in the industry.
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It was in May when Warner made the decision not to continue with the HBO Max name, a plan that for many was strange considering that the HBO brand has always been synonymous with quality on the small screen. But the conglomerate continued with its intentions and Max will also arrive in Latin America during the first quarter of next year; This was stated by JB Perrette, CEO and President of Global Streaming and Games at Warner Bros. Discovery:
We have to launch it in the rest of the world, including Latin America, Europe and Asia-Pacific, where we were originally going to do it later this year. To make sure we do it right, we are going to delay the arrival in Latin America until the first quarter of next year.
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Streaming and tomorrow
The history of the streaming business dates back to the last decades of the 20th century, when technology and entertainment companies began exploring ways to distribute digital content over the Internet. In the late 90s and early 2000s, pioneering services such as Napster emerged, allowing users to share music for free, albeit illegally. However, the music and film industry mobilized to combat piracy while developing legitimate streaming business models. This led to the launch of services such as iTunes and Spotify in music, and Netflix in television and film, in the early 2000s. These platforms popularized access to digital content through monthly subscriptions, paving the way for path for the proliferation of streaming services in the following decades, including giants like Amazon Prime Video, Disney+, Hulu and HBO Max (now MAX), which have transformed the way we consume entertainment.
As technology advanced and internet speeds increased, the streaming business experienced a significant boom, with a growing diversity of content available online, from movies and series to live sports and exclusive original content. This business model has redefined the entertainment industry, providing consumers with greater flexibility and control over what they watch and when they watch it, and has transformed the production and distribution of content, driving intense competition among the main platforms to attract subscribers and develop quality content. The global expansion and constant evolution of the streaming industry continues to be a fundamental part of the entertainment landscape today.
Streaming platforms have become an integral part of many people’s daily lives. They offer a wide variety of on-demand content, meaning users can access movies, TV series, documentaries and more anytime, anywhere, without having to stick to rigid programming schedules. This provides greater flexibility and convenience in the way we consume content, fitting into our busy schedules and modern lifestyles.
Additionally, streaming platforms have invested significantly in producing high-quality original content. This has led to an explosion of exclusive series and movies that appeal to a wide range of audiences. Access to this exclusive content, along with the absence of annoying ads on many of these platforms, has led to a more engaging and satisfying viewing experience for users, contributing to their growing popularity and prominent place in the daily routine. people’s daily life. These services have revolutionized the way we consume entertainment by offering varied choice, flexibility and high-quality content, making them an essential element of modern life.
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