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In this week’s edition of how this can benefit my brand, I’m here to provide you with the following insights 
meeting the needs of the Instagram algorithm
Mistakes to avoid on X to optimise reach
How to optimise the features on TikTok to grow your brand
How to utilise efficient ways to maximise your brand on YouTube
Now that’s how you match the needs of IGs algorithm
Ahead of #UFC294, TNT Sports decided to get some of their finest journalists and reporters to do a fun challenge with regards to getting their audience to pick their favourite attributes of fighters 
What this does from a fan engagement perspective is encourage comments fans to send the content pieces to their friends to share their opinions/thoughts alongside it being an advocational avenue to promoting fighters 
Plus, this can also be repurposed across other social channels, such as creating a TikTok challenge, X thread etc.
Therefore, if you’re a fan-generated content account, utilise tactics like this to grow your brand identity. 
Mistakes to avoid on X, demonstrated by Khamzat Chimaev
When making a post on X, when you begin a post with another username @ address, this will register the post as a reply rather than a post, which can have a detrimental effect on your X SEO from a single post 
Therefore, when making an X post that directly addresses someone like Borz has done, place something in front of it so that you receive as much leverage as possible. For example, a full stop, an emoji representing your brand identity, etc.
How can you optimise your TikTok marketing tactics from a branding perspective 
When optimising your brand, it’s important to remain open-minded towards other industries such as football, entertainment, music, etc. Simply because sport is a global entertainment business that has many audiences that crossover from different demographics
For that reason, there are plenty of insights we can learn from England football regarding how they’ve optimised their TikTok marketing methods to meet the needs and wants of the algorithm
If we pay meticulous attention to detail to how their highlight grid looks, it’s got the TikTok customised thumbnails for the majority of their content alongside pictures of their sponsors and the colours of their kit, which straight away establishes a brand identity for anyone visiting their profile
Therefore, when it comes towards utilising branded content across channels such as Instagram or TikTok, which have very similar formats, ensure that you use consistent colour codes and features to meet the needs and wants of their algorithms to ensure your content gets ranked as highly as possible to reach the audiences you desire 
Stephen ‘Wonderboy’ Thompson demonstrates how repurposing advocational content can work in your favour
Following an extravagant event last weekend at #UFC294, many athletes have shared their opinions/views/thoughts about Islam Mackhachev’s astonishing finish on Alexander Volkanovski 
The finish was a crosskick to Volk’s temple, which will be a highlight reel for Islam for the remainder of his career.
Now Wonderboy has capitalised on this through his YouTube channel by analysing the move alongside doing his usual breakdowns of karate tutorials and kickboxing tutorials from an educational standpoint, as that is the core theme of his YouTube channel
If you’re an upcoming fighter, it’s certainly worth paying attention to big events and focusing on adapting your niche to promote your brand in a fashion that remains authentic to your values 
That’s enough from me, is there anything that I’ve missed out on?
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