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Items, Devices and Greece: Inside a Huawei Lobbying Marketing campaign

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Ren Zhengfei, Huawei’s founder, has such an affinity for Europe that the corporate’s campus in Dongguan, China, contains replicas of buildings in Paris and Heidelberg, Germany. The corporate has operated in Europe for over 20 years, promoting switches, antennas and different tools for wi-fi networks, in addition to client units like smartphones and tablets.

European telecom suppliers, together with Vodafone and Deutsche Telekom, have purchased Huawei’s gear, which has tended to be cheaper than merchandise from rivals like Ericsson and Nokia. Roughly 23 % of Huawei’s $92 billion in income final yr got here from Europe, the Center East and Africa, up 13 % from a yr earlier.

Huawei constructed a strong lobbying operation in Europe, hiring influential political and trade figures, in addition to donating to charities, universities and different native initiatives. These efforts have helped the corporate’s standing within the area, with many European governments hesitating to embrace the U.S. effort to stymie gross sales and take away Huawei tools from older mobile networks.

A evaluate of 31 European nations reveals that Huawei and different Chinese language distributors accounted for greater than 50 % of apparatus associated to high-speed 5G networks on the finish of 2022, in response to Strand Seek the advice of, a telecom-focused analysis agency. Britain and Sweden have severely restricted Huawei from their latest networks, whereas Germany has indicated it might tighten its guidelines in opposition to the corporate’s gear. Italy and Spain are amongst those who have continued shopping for from Huawei, the agency stated.

“The story is how Huawei is navigating the European panorama to attempt to preserve the place they’ve,” stated John Strand, the chief government of Strand Seek the advice of. “They’re taking part in all of the playing cards they will play.”

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