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Meta rolls out Twitter rival Threads in the EU

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“REACH MORE PEOPLE”

Under a landmark law known as the Digital Markets Act (DMA), the EU named Meta as a “gatekeeper”, and its Facebook, Instagram and WhatsApp face tougher curbs.

The stricter rules especially impact the world’s biggest online companies. They include Meta, Google’s Alphabet, Amazon Apple, TikTok parent ByteDance and Microsoft.

Zuckerberg said a day earlier that Threads had begun tests where users’ posts would also be available on similar text-based and open-source rival social networks like Mastodon.

“Making Threads interoperable will give people more choice over how they interact and it will help content reach more people. I’m pretty optimistic about this,” Zuckerberg said in a Threads post.

Interoperability is also an EU goal. Under the DMA, the most popular messaging services will have to make it possible for users to send messages to other apps.

Meta is challenging the EU’s designation of its instant messenger service Messenger as a “core platform service” and for its Facebook Marketplace also coming under the DMA’s scope.

The company has struggled to comply with the strict rules of a 2018 EU data privacy regulation.

It hopes that by offering paid ad-free subscriptions in Europe for Facebook and Instagram for users unwilling to have their personal data harvested it will help to avoid further issues.

ADDRESSING MISINFORMATION

Threads chief Adam Mosseri also said this week that the app would extend its fact-checking programme next year.

“We currently match fact-check ratings from Facebook or Instagram to Threads, but our goal is for fact-checking partners to have the ability to review and rate misinformation on the app. More to come soon,” he said on Threads.

Another milestone EU law is the Digital Services Act, which forces digital giants to aggressively police content online in the EU, including misinformation, disinformation and hate speech, against the risk of major fines.

AFP is involved in a partnership with Meta providing fact-checking services in Asia-Pacific, Europe, the Middle East, Latin America and Africa.

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