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People jumped into the water on Saturday as part of the fundraising effort which has raised more than £3,500 already.
The event, called the December Dip, happened near The Beach Cafe in Sea Road, Littlehampton.
Despite the chilly temperatures, there was a festive atmosphere as swimmers donned festive hats and wore fancy dress before plunging into the water.
They were kept safe in the water by the volunteer crew of Littlehampton RNLI on lifeboat Renee Sherman, safety boats crewed by Arun Yacht Club, and lifeguards from Brighton Surf Lifesaving Club.
Cian Mathews, in charge of fundraising for Littlehampton RNLI, said: “This is our second year holding the December Dip.
“Just like last year I have been blown away by the kindness, bravery and generosity of the people of Littlehampton.
“It was a great event and it was wonderful to see so many happy faces. We’re already looking forward to next year.”
On land, Littlehampton RNLI’s shore crew and launch authorities counted the dippers in and out of the sea. St John Ambulance were also on hand.
Spectators were entertained by Littlehampton RNLI’s very own Steve Howlett, who was DJ and announcer. There was also a stall selling RNLI festive gifts and a Christmas market hosted by The Beach cafe.
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