Shaw Charity Classic crosses $100M mark for charities, Rogers renews title sponsorship

The Shaw Charity Classic presented by Rogers has raised over $100 million since its inception for children’s charities across Alberta, tournament officials announced Tuesday.

It was also announced that Rogers Communications has signed a new five-year deal as title sponsor for the PGA Tour Champions event.

“We believe in the power of sport to connect us, to unite us and to make our communities stronger,” said Tony Staffieri, president and CEO of Rogers. “We are immensely proud to honour the legacy of the Shaw family and to announce a new five-year deal to help support children’s charities across Alberta. We are deeply committed to the province, and this is just one more way we are investing in Alberta as we come together with Shaw.” 

Rogers Sports and Media owns Sportsnet.

Rogers donated $1 million to Shaw Birdies for Kids presented by AltaLink, helping to raise $18.7 million for 272 charities in 2023 and bringing the total raised since the tournament’s inception to $112.3 million. The charitable giving arm of the event, created in 2015, supports thousands of youth across Alberta annually in areas that include counselling, sports and family support.

The Shaw Charity Classic presented by Rogers will take place in Calgary at the Canyon Meadows Golf and Country Club, Aug. 14-18, 2024. The field of 78 will compete for US$2.4 million in a three-round, 54-hole stroke-play tournament. Ken Duke of Arkansas was the 2023 winner.