Tata Nexon outsells Maruti Brezza to become India’s best selling SUV in November 2023
[ad_1]
The sub-compact SUV segment is one of the most competitive segments in India. A number of different automakers offer their SUVs in this segment, and currently, the most popular one is the Tata Nexon. Over the last two months, the Nexon has managed to outsell the previous champion of this segment, the Maruti Suzuki Brezza. In the month of November 2023, Tata Motors sold a total of 14,916 units of the Nexon.
November Sales Analysis: Tata Nexon and its Rivals
As mentioned above, Tata Motors managed to dispatch a total of 14,916 units of the Nexon sub-compact SUV. The overall sales, despite being 6 percent down on a Year-on-Year comparison, were still more than its closest competitor, Brezza. Last year in the same month, Tata sold a total of 15,871 units of the Nexon. In comparison, Maruti Suzuki dispatched a total of 13,393 units in November. Last year, it sold 11,324 units, giving it a Year-on-Year growth of a decent 18 percent.
Apart from the Brezza, Nexon’s other competitor, Hyundai Venue, achieved a sales tally of 11,180, which was up by 4 percent on YoY growth. Additionally, Kia Sonet, which is the cousin of Hyundai Venue, also managed to post a decent sales tally of 6,433 units in November of this year. Last year in the same month, Sonet managed to post a sales figure of 7,834 units, which means that it suffered a downfall of 18 percent.
Why is Nexon so Popular?
The Tata Nexon has been one of the best-selling SUVs in its segment for a long time now. There are a number of reasons for this phenomenon. For those who may not be aware, here are a few of those reasons.
Nexon Recently Received a Facelift
One of the main reasons for the recent surge in the demand for the Tata Nexon is the launch of its facelift. Just a few months ago, Tata Motors gave this popular SUV a much-needed design and feature list refresh. The SUV has become more futuristic in appearance and more technologically advanced as well. It offers a number of segment-first features.
Sturdy Build Quality and 5-Star Safety
In the last few years, Tata Motors has made a name for itself as one of the top carmakers in terms of build quality and safety. The Nexon, in the Global NCAP, has scored a perfect 5-star rating and has proved itself as one of the safest cars in the country. The newest iteration of the Nexon comes with 6 airbags and a host of safety features.
Multiple Drivetrain Options
Another one of the most important reasons behind its success is the option between multiple drivetrains. The Nexon is offered with a turbo petrol engine, a diesel engine, and even electric drivetrains with different battery packs. This means that there is a Nexon for every type of buyer and hence the high sales volume.
Feature-Rich
As mentioned with the launch of the facelift, the Nexon has received a number of new features. It is one of the most tech-loaded SUVs in its segment. It comes equipped with features such as a massive 10.25-inch touchscreen infotainment system, touch-based HVAC controls with two physical toggle switches, and an all-new 10.25-inch digital instrument gauge cluster. It also comes with cruise control, automatic headlamps, rain-sensing wipers, a 360-degree camera, blind-spot monitor, and a wireless charger.
Well Priced
The Tata Nexon is one of the most value-for-money cars in the country. Tata Motors has launched the new Nexon with a price starting at Rs 8.09 lakh, and it goes up to Rs 12.99 lakh. The Nexon EV, on the other hand, starts at Rs 14.74 lakh and goes up to Rs 19.94 lakh. There are multiple different variants in the Nexon range, and it fits the budget of each and every compact SUV buyer.
[ad_2]
