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The amber gleam of yakgwa, South Korea’s “it” cookie

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By Eric Kim, The New York Times

Once, when chef Junghyun Park was young, his cousin brought a piece of fresh honeycomb over to his house in Seoul.

Park’s mother cherished it, as fresh honey was coveted for its health properties in South Korea, and doled it out only when someone got sick. Stirred into a mug of hot water with a little ginger, the honey made fine tea. “We were drinking it almost like medicine,” Park said.

Perhaps no Korean dish represents the value of honey more than the ancient dessert yakgwa, a deep-fried honey cookie soaked in syrup. Yakgwa (“yak” means medicine and “gwa” means confection) is more than a vessel for coveted sweetness. It connects generations and tells the story of Korea’s reverence for tradition and optimism for the future.

Enjoyed since the Goryeo dynasty (918-1392), these treats have seen a resurgence in popularity in South Korea and beyond, thanks in part to videos on YouTube and TikTok, and Korean dramas like the Netflix series “Alchemy of Souls.”

South Korea’s “Generation MZ” (a hybrid of millennials and Gen Zers) are the drivers of this new fixation on the past, more specifically young Koreans who call themselves “halmaenials” (a portmanteau of the words “halmoni,” meaning grandma, and millennial). This nostalgic generation has revitalized not only the culinary custom of yakgwa, but also the market for it.

In South Korea, new boutique companies like Golden Piece and Jangin Hangwa are focused on selling yakgwa for modern tastes, with flavors ranging from the original ginger-honey to lavender, chocolate and even cookies-and-cream.

It can be more difficult to get your hands on these cookies than it is to reserve a table at Tatiana at Lincoln Center, and demand has necessitated an online ticketing system known as “yakketing,” where eager yakgwa consumers place orders with independent businesses. Shops in Korea can sell out in 60 seconds.

Koreans have long sought after yakgwa with this sort of enthusiasm. Kings of Korea’s Goryeo dynasty even banned the making and eating of yakgwa because the popularity of its main ingredients — wheat, honey and sesame oil — created scarcity and sent prices soaring.

Traditionally, yakgwa was served only on special occasions, such as festival days like Chuseok and Seollal, birthdays and at life’s four rites of passage, known as gwan-hon-sang-je: coming-of-age (gwan), marriage (hon), death (sang) and the veneration of the dead (je), a custom which many families still practice today.

The lesson is universal: Only in maturing through life do you get to partake in its richest pleasures.

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