UEFA pens down renewal with Booking.com for men’s and women’s UEFA European Football Championships | SportsMint Media

The football governing body in Europe, the UEFA has secured a partnership renewal with the online travel agency, Booking.com.

Through this extension, Booking.com has been named the official accommodation and attractions partner of UEFA EURO 2024 in Germany and Women’s EURO in 2025. 

✨ @bookingcom will be the official accommodation and attractions partner of #EURO2024 and #WEURO2025!

The renewed partnership will help travelling fans get the very most of their @EURO2024 and @WEURO experiences.

Learn more: ⬇️

— UEFA (@UEFA) November 16, 2023

The renewal between the two entities will allow the travel agency to have a prominent digital and on-site brand presence throughout all 51 matches of the men’s competition and 31 matches of the women’s edition. 

Earlier, the Dutch company had a stupendous time partnering with both the tournament’s last editions, which were played in 2021 and 2022, respectively. 

Before this deal, the organisation signed partnerships with brands such as Ergo, Engelbert Strauss, Lidl, Deutsche Bahn, Hisense, Deutsche Telekom, Bitburger, WIESENHOF, and Coca Cola.

Guy-Laurent Epstein, UEFA Marketing Director, commented, “We are thrilled to renew the partnership with Booking.com for Euro 2024 and the Women’s Euro 2025. Building on the successes of the previous tournaments, UEFA and Booking.com remain dedicated to enhancing the fan’s journey.”

Natalie Wills, VP Brand Marketing, Booking.com, commented, “We are delighted to again be partnering with the UEFA European Football Championships. We know at Booking.com that passions inspire travel, and with our mission to help everyone experience the world, going to see your team play is the perfect reason to visit new destinations and to try new experiences, all while being part of some iconic football moments. This opportunity also means that we can be part of UEFA Women’s EURO 2025, supporting gender diversity and inclusivity in sport and travel.”

Booking.com is one of the most well-known online travel firms. It is a subsidiary of Booking Holdings and has its headquarters in Amsterdam. The company’s mobile app was the most downloaded in the travel agency category in 2022. Booking.com provided lodging reservation services for roughly 2.7 million properties, including 400,000 hotels, motels, and resorts and 2.3 million houses and apartments in over 220 countries and 40 languages as of December 31, 2022. It also provides flights in 54 markets as well as tours and activities in over 1,200 places.