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In the last few years, there have been a host of economic factors that have caused US businesses to take a significant hit in both market sentiment and operations. With rising fuel
prices, the effects of the global pandemic, and even political issues making waves throughout the country, the face of modern business and the modern consumer is entirely different from what it was just a few years ago. While many establishments had no choice but to overhaul their operations to stay in the red, they have since seen the advantages and capabilities of entering online portals – and many are now bouncing back by applying the lessons learned across the internet and diversifying their reach.
How can the internet support US businesses?
While the internet has been around for quite some time, many US businesses were dragging their heels when it came to setting up websites and getting established online. As stores closed down and people were forced to stay at home during the pandemic, it became imperative for brands to change the way they offered their goods and services as consumers needed new avenues to purchase the things they needed. Many took the initiative and set up websites and audiences were appreciative of those that did. As things began to open back up and businesses began operating as usual, consumer sentiment was still heavily focused on the ease and functionality of digital shopping.
Because of this, the last year has seen a rise in consumers using a host of online portals to make their digital purchases, so those operating via a website alone are now fast falling behind the competition that is making the most of their online presence. One fantastic example of this is blogs. These pages were extremely popular around the 2010s, but soon fell out of favor with consumers as social media became more popular and offered an unrivaled level of not just engagement, but also fast, impactful content that converted. While those that were well-established still saw benefits from maintaining their blogs, mainly in terms of SEO, it no longer became imperative for new businesses to ensure that they had this additional support. In 2023, there has been a resurgence in the need for conversational style web pages, as blogs now support social media pages as well as websites when establishing a strong online presence and curating an authentic, trustworthy brand story.
How can businesses diversify their reach online?
Right now, businesses that have a combination of a website (or e-store), a blog, and an array of social media profiles are the only ones maximizing their potential and seeing the engagement and conversion rates that the internet has the capability to provide. The good news is that it is extremely simple for absolutely anyone to create profiles on any of these portals – and it is often free and won’t take any significant amount of time or effort. The hard work is likely to come in when curating impactful content and ensuring that these are managed to their full capacity. In 2023, AI has really come into its own, and those looking to get established online can now turn to highly intuitive software to help them in their efforts. Some of the most advantageous tools growing in popularity are video and photo editing tools – and one of the top platforms to use is CapCut.
What can you users expect from CapCut’s photo and video editing software?
If you are hoping to offer audiences dynamic promotional slideshows or create a set of videos to tell your brand story (or anything in between), the free online video editor has everything you need from automated transcriptions to lifelike AI voiceovers that will engage diverse audiences and prompt interaction. These can be used on websites, blogs, and targeted social media sites like YouTube and TikTok to maximize reach. If you’d rather focus your marketing efforts on Instagram or you want a simple way to impactfully break up text for your blog, imagery has an unprecedented ability to take your content to the next level. From an AI image upscaler to thousands of editable templates, CapCut has everything you need to diversify your content and your overall online brand.
Article paid for by: tomasz.szlezak@whitepress.com
whitepress.com/en
The news and editorial staff of the Bay Area News Group had no role in this post’s preparation.
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