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Worcestershire County Cricket Club (Worcestershire CCC) has announced a landmark partnership with a leading specialist in employee benefits and consumer engagement, Pluxee UK.
Through the agreement, Worcestershire will become the first county cricket club in the UK to provide its members with a variety of unique advantages and perks, such as cashback on regular purchases and access to an extensive health and wellbeing programme.
A portion of the cashback program’s earnings will also be directly refunded to the Worcestershire Cricket Foundation, which supports the county’s grassroots cricket programme.
One of the top suppliers of benefits and employee engagement in the UK, Pluxee UK focuses on rewarding and engaging customers. Moreover, the brand develops customised incentive and benefits programmes that are highly impactful for members as well as companies, as they are centred on an understanding of decision-making processes.
Additionally, the Worcestershire County Cricket Club members will also receive a number of advantages from the long-term collaboration with Pluxee, such as special cashback on regular purchases, access to an extensive health and wellness programme, and support for local cricket.
Worcestershire CEO, Ashley Giles, commented, “We are thrilled to partner with Pluxee UK to bring this comprehensive membership program to our Members. We believe this partnership will set a new standard for engagement and rewards in county cricket, and we look forward to working with Pluxee to deliver even more benefits for our members in the years to come.”
Joe Tromans, Worcestershire’s Head of Commercial & Partnerships, said, “We are delighted to announce this groundbreaking partnership with Pluxee UK, which will bring a multitude of benefits to our Members and grassroots cricket within Worcestershire. Not only will our Members earn cashback on everyday purchases, we’re also proud to be offering our members access to a comprehensive health and wellbeing program. This will provide Members with the support they need to navigate life’s challenges, continue our drive to support wellbeing alongside significantly improving the value to your membership for the forthcoming season.
“Additionally, a portion of the proceeds from the partnership will go directly into grassroots cricket through the Worcestershire Cricket Foundation, ensuring that the Club and our members can help build a sustainable long term program that ensures our objective of cricket becoming the most accessible sport in the country.”
Oliver Bridges, Pluxee’s Head of Commercial, said, “We are thrilled to sign a long-term partnership with Worcestershire. The opportunity to be the first in the UK to launch a membership programme tailored specifically at supporting key pillars of wellbeing is incredibly exciting. The support and commitment from Worcestershire to build a sustainable program that will genuinely make a difference, as well as significantly increasing the value and experience of a membership has been inspirational. We are excited for the program to launch and be a key part of supporting growth in Worcestershire’s Cricket Foundation.”
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